Elephant & Castle at the beginning

Oh, baby…

In the last few years, we’ve been to a lot of stores trying to find that perfect baby gift for the all the babies that have entered our lives. And while we saw some lovely things, we thought there was something missing. Specifically, textiles that reflected a fresh aesthetic and allowed one to create a unique, personal nursery environment.

And that’s the thing: we noticed that the vast majority of baby textiles are sold in sets, which means that it’s highly likely that a baby down the street has the same nursery as yours. So we began to think, what if we were to create nursery textiles with a mix and match system so that your nursery could be as individual as your child? And what if we made the pieces with sustainable practices?

We decided to turn thinking into doing, so here we are with a cute little studio in St. Paul, Minnesota and a big dream. We’re excited to be embarking on this journey and are committed to sharing our successes and failures along the way. You can follow along on our journey on our blog.